Distinguished President, Excellencies, Ladies and Gentlemen,I am Ling Hui from YouChange China Social Entrepreneur Foundation. We recognize that all people are free to pursue their economic, social, and cultural development.
And we are currently working with public and private sectors to build handicraft workshops and provide employment in the remote region of Guizhou Province,southern China. People in this region, especially women and seniors, used to live below poverty line now lifted above the line.
In these workshops, participants are trained to engage in low-threshold labours and gain decent monthly payments. These workshops are equipped with child-care centre so that women can bring their children to work.
With the development of e-commerce, their products are sold to oversea markets and bring income for them to pay for education, clothes and other household expenses.
Behind these workshops are the donation and investment from the private sector, as well as support from governments at all levels. YouChange foundation, as a social organization here, provides its knowledge, experience, and platform to form a collective impact that not just benefit the people, but facilitate the establishment of a new social eco-system in which social value is the ultimate pursuit of every member of the society.
I am Gui Yuqing from YouChange China Social Entrepreneur Foundation. Discovering the potential of ethnic minority people and their culture has been an essential part of our efforts in promoting rural development as well as the people’s right to development.
In the mountains of Southern China live an ancient ethnic group, the Shui people with the population about just 400 thousand. For over a thousand years, people of Shui have been making and preserving their traditional horsetail embroidery. This particular form of art uses hard-textured horsetail to weave daily-use goods that last centuries. Embroidery pieces are passed from generation to generation with the blessing of the ancestors, a special connection that travels through time. But nowadays more and more people chose to leave for livelihoods in the cities, and their horsetail embroidery pieces are left behind.
Horsetail embroidery is only one of many intangible cultural heritages that are fading away as we speak. The last few decades have proven that progress in the sense of western modernization and industrialization cannot be the final answer for development. YouChange believes that the greatest development is the development of human beings. Our efforts to promote rural development can only be sustainable and widely applicable when we aim at empowering ethnic minority peoples to discover the value of their cultures and encouraging them to realize their own potential.
In order to do so, YouChange and the Beijing Starbucks Foundation initiated the “Star-show Future” Program which targets rural female inheritors of intangible cultural heritages, trains and empowers them in aesthetic design, marketing, financial management, social media operation, female leadership and so on.
In the next 3 years, “Star-show Future” plans to empower over 1000 female inheritors and specifically cultivate 50 of them as industrial leaders. The program will also incubate 15 rural cooperatives which will develop and produce over 90 different kinds of cultural products and 3 brands and achieve a 15% income increase for participants.
But no number speaks louder than the changes that have taken place on our participants, which is why I’d like to present you the story of Zhang Yanting.
Before Yanting signed up for the program, she was a college student who travelled to Guizhou to make a documentary about horsetail embroidery. She fell in love with the art and eventually with the people who make them. She married to the son of the national inheritor of horsetail embroidery. Together, Yanting, her husband, and her mother-in-law started a company to develop and produce embroidery pieces that combine modern aesthetics and meet the taste of the younger generation. Still, they needed guidance to bring their products into bigger markets. In the program, she was able to express her concerns and get advices from experts and fellow entrepreneurs. Their company has been growing steadily and provided employment for over 300 villagers.
In a similar program that aims at empowering rural female entrepreneurs called “Women Up!”, we have another incredible figure to introduce.
Before joining the program, Yang Shuzhen was a Miao Zu woman who failed in her adventure in the city and return home as a loser. Unwanted, constantly criticized, and been disappointed at, she thought her life was over. Then she joined the “Women Up!” program, and she was stunned by the female leadership session because she never thought women can achieve great things. After her first public speech in the session, she became the leader of her fellow women participants. They started online business together, making and selling traditional handicrafts to customers in the eastern regions. Shuzhen even made a bold move in the election of village officials and was elected the deputy director of village committee. A woman governing the village is quite the first time for her own village.
Yin Chunhuan, ah chang zu, the population is quite small, 43 thousand, cried during a co-create workshop with YouChange Foundation. She said: “we, the embroidery ladies, are trying so hard to create a better life with our callus covered hands. What I have been doing isn’t just to preserve an art, but to promote the culture of our ethnic. With the help of YouChange’s experts, our embroidery is entering mainstream market in various forms and our costumers love the products and the culture behind them.”
With the wide application of ICT in China, we have been given the opportunity to discover the value of hidden cultures, to connect the people who were temporarily left behind, and to transfer/turn their incredible intelligence and skills into economic benefits. YouChange has been doing some quite successful experiments on this road; but I believe the end of the road will be a time when every member of the society,man and women,minority and majority can fully release their creativity and have a respectable and fulfilled life.